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MTV Networks embraces Web chaos


March 07, 2007 "People tend to find content on the Internet through thousands of front doors as opposed to one," said Mika Salmi, the new digital president of MTV Networks, a unit of Viacom Inc. The music channel MTV was once synonymous with youth culture, but popular social networks like News Corp.'s MySpace.com and Google Inc.'s online video-sharing site YouTube have siphoned away some of its viewers. MTV Networks' new strategy is part of an effort by Viacom to reach a wider audience that is spending as much time on the Internet and on video games as watching television, and no longer cares when or where programming is shown.

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