TiVo sets ads on programs to be deleted

November 29, 2006 Before deleting that television show you just watched courtesy of TiVo, you'll be given the option to view a commercial, the latest in a series of enhancements the DVR pioneer will launch in an effort to profit from the proliferation of ad-skipping. TiVo's newest initiative, called Program Placement, was announced Tuesday, just before a judge rejected a request by EchoStar Communications for a new trial in an ongoing patent dispute. Neither piece of positive news for TiVo impressed investors much Tuesday, when TiVo shares traded just 2 cents higher to $6.28.

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