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NBC to present 2008-09 sked 6 weeks early
March 25, 2008 The news conference is part of NBC's new strategy that eschews the traditional upfront week in the middle of May in favor of a 52-week scheduling announcement in early May and one-on-one meetings between the network execs and advertisers in New York, Los Angeles and elsewhere. Taking part in the Rockefeller Plaza event will be Ben Silverman and Marc Graboff, co-chairmen of NBC Entertainment and Universal Media Studios, plus NBC Uni sales/marketing president Michael Pilot and network ad sales president Marianna Gambelli.
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