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'Family' ties into Xbox Live


August 30, 2007 20th Century Fox has struck a deal with Microsoft Corp. to make the first two seasons of the animated series "Family Guy" available for downloads on the Xbox Live service beginning Monday. Noting the popularity of "Family" among males 18-34 -- which also happens to be the sweet spot for the gaming industry -- he added, "It's about as perfect a demographic fit as we can get." Along with the debut of new episodes of the show, Fox also is set to release the "Family Guy Season Five" DVD on Sept. 18, but McCabe said there is little concern that the Xbox downloads will impact those sales.

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