NBC Uni plan calls for a green house

October 24, 2007 The company's television networks and stations will air more than 150 hours of environmentally focused programming across several platforms during the week of Nov. 4-10 as part of its "Green Is Universal" campaign. NBC and its cable siblings will incorporate green content, graphics and messages into its programming and through its "The More You Know" public service campaign, which will launch new spots across all platforms focusing on global warming, pollution, recycling and how viewers can help improve the environment. A number of NBC shows, including its Thursday primetime lineup, will feature eco-friendly messages.

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