Study: Digital fuels viewing in primetime

January 05, 2007 According to the report, which was conducted by CBS chief research officer David Poltrack, 30% of the population was "fully connected" by last fall, meaning they have both a broadband and digital television connection at home, up from 22% in fall 2005. The network's research found that this group, which they describe as "upscale" and "better educated," is 20% more likely to watch the top 10 primetime programs than the national average. Furthermore, 56% of those surveyed were aware that you could stream network television programs over the Internet, and of this group 46% have streamed at least one program.

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