Hollywood's relationship with the beauty industry

June 16, 2008 In much the same way that Garbo preferred to stay out of the spotlight, however, the working relationship between Hollywood and the beauty industry is subtler than one might expect. "Many times (MAC Cosmetics) is there, and we may get a credit at the end of the film, or we may be in the literature, but we're there very discreetly," says John Demsey, group president of Estee Lauder Companies, parent company of MAC. Indeed, one isn't likely to hear about it, but makeup artists relied heavily on MAC products for some of this summer's studio fare, including New Line's "Sex and the City," Paramount's "The Love Guru," Fox's "What Happens in Vegas" and Warner Bros.

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