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TV Azteca to launch Novelas net


April 23, 2008 Mexican broadcaster TV Azteca is preparing to launch Azteca Novelas, a 24-hour pay TV channel that will feature exclusive programming of the network's popular soaps. About 50 pay TV systems are lined up thus far, according to international sales vp Marcel Vinay, including Telglobe for various markets in Central America. Vinay said the concept will be similar to that of TL Novelas, rival broadcaster Televisa's pay TV channel dedicated exclusively to soaps.

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