The Hollywood Reporter

Hancock

Summer viral campaigns: Feeling pinpricked yet?

Even among the most dyed-in-the-wool fans of viral campaigns, it's hard to believe too many have the time or inclination to justify all this. Read column

Damien Fahey

Fahey's requests rule on Web-based comedy show

While any kid with a YouTube account and a digital camera can fashion himself a media star now, it took a little more determination before the Internet. For Damien Fahey, host of MTV's "TRL," his tack was to build a radio station in his house. Read column

Nokia

'Comes With' some advice for raking in more revenue

Just as showbiz entities are now striking deals with new Internet companies and service providers -- like production house ShineReveille's recently announced partnership with MySpace -- they should, MARK HALPER notes, cast their net wider in the mobile sector. Read column

perez hilton

If Perez Hilton plays nice, he could name his price

Mario Lavandeira -- known on the Web as Perez Hilton -- is not transforming just his physical appearance. There has also been a dialing down of his celebrity blog's nastiness. Is it, writes ANDREW WALLENSTEIN, part of an attempt to sell his mini-empire to the highest bidder? Read column

Leno

Lenophobia? 'Gayest' gaffe draws online overreaction

When Jay Leno asked, "Can you give me your gayest look?" to actor Ryan Phillippe during his recent appearance on "The Tonight Show," playwright Jeff Whitty used his blog to launch hundreds of one-finger salutes in protest. ANDREW WALLENSTEIN wonders if it is justified. Read column

steve-o

Steve-O's self-destruction played as self-expression

"Jackass" alum Steve-O, pictured, was recently arrested for cocaine possession, has gone to a psychiatric ward and a rehabilitation clinic. Now he has a Web site that carries the tagline, "Where self-destruction is funny." Unfortunately, writes ANDREW WALLENSTEIN, it is not.
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