Arthouse picks up 'Copy'

Boutique distributor Arthouse Films has picked up worldwide rights to "Art & Copy," a nonfiction look at the development of Madison Avenue that played the just-wrapped Sundance Film Festival.

Described as the real "Mad Men," Doug Pray's film looks at the creative revolution of the 1960's that helped birth the current culture of advertising.

Arthouse, the David Koh-led outfit which has distribbed docus such as art-collection exploration "Herb & Dorothy," will give the film a theatrical run in the U.S. and handle all worldwide sales. The deal is estimated to run in the six figures.

The film was produced by the One Club and by Jimmy Greenway and Michael Nadeau. Submarine Entertainment repped the filmmakers.