NEW YORK -- Look out, "Law & Order": CBS is targeting the prolific New York-based crime franchise with one of its own, "CSI: NY."

The third iteration of CBS' reigning crime franchise will face off against "L&O" on Wednesdays at 10 p.m. "CSI: NY" is one of three new dramas joining the CBS schedule in the fall, along with two new sitcoms.

"We finally think we've got something we can challenge 'Law & Order' with," CBS chairman and CEO Leslie Moonves said at a press conference before the network's upfront presentation. "We finally have the goods."

At a Wednesday afternoon presentation at Carnegie Hall, NBC and ABC were frequent targets of scorn. Moonves and CBS Entertainment president Nancy Tellem not only trumpeted CBS' growing lead in total viewers but also its progress in the all-important 18-49 demographic, where it claims to be trailing NBC by only four-tenths of a rating point. "We're breathing down their necks," Moonves said at the upfront.

But CBS touted what it saw as an advantage in a less tangible category: quality. After unspooling a comically graphic montage of NBC's gross-out series "Fear Factor," Moonves assured advertisers that CBS had a more respectable schedule. "We've taken that mantle back," he said.

Contrary to speculation that "CSI: Miami" would be moved to Wednesday to take on "L&O," the series will remain in its Monday 10 p.m. slot. The rest of Monday night will see some changes, with sitcom "Still Standing" moving to the anchor 8 p.m. slot, followed by the new Jason Alexander vehicle "Listen Up" at 8:30 p.m.

"Everybody Loves Raymond," which will remain in its Monday slot along with lead-out "Two and a Half Men" from 9-10 p.m., will likely share the time slot with a new sitcom vehicle being developed for former "Dharma & Greg" star Jenna Elfman by Warner Bros. TV and "Dharma" executive producer Chuck Lorre, who also is co-creator/executive producer of "Men."

CBS ordered 16 episodes for the final, abbreviated season of "Raymond." In addition to Elfman's sitcom, the "Raymond" slot will be filled by highlight reels of past "Raymond" episodes or expanded 90-minute episodes of "Miami," Moonves said.

Returning sitcom "Yes, Dear" was left off the fall schedule but will return in an unspecified time slot at midseason after obtaining a 13-episode order.

New drama "Clubhouse" will take over the Tuesday 9 p.m. slot, sandwiched between returning dramas "Navy NCIS" and "Judging Amy."

A second edition of "60 Minutes" anchors the Wednesday schedule but will no longer be known as "60 Minutes II." "The King of Queens" returns to its 9 p.m. slot, followed by new sitcom "Center of the Universe."

Moonves credited the name change on the erstwhile "60 Minutes II" to the program's breakthrough year, which included breaking the story of mistreatment of Iraqi prisoners by U.S. military personnel. He also couldn't resist taking a jab at rival "Dateline NBC," which he knocked for promoting the finales of "Friends" and "Frasier."

"I don't think you'll see two hours of '60 Minutes' devoted to 'Everybody Loves Raymond,' " Moonves said.

Dramas "Joan of Arcadia" and "JAG" return to Friday 8-10 p.m., followed by new drama "Dr. Vegas." Citing the teen-skewing "Joan," Moonves emphasized that youth appeal will be evident for "Clubhouse," "Vegas" and "Center," which he deemed the highest-testing program CBS has seen in recent years.

CBS shook up its Saturday schedule, where canceled original dramas including "Hack" and "The District" were skewing too old, Moonves said. Reality series "The Amazing Race" -- CBS' youngest-skewing program -- will come in at 9 p.m., sandwiched between "48 Hours Mysteries" and "Crime Time Saturday," a wheel of rotating crime dramas from other nights.

"We decided to go a very different way," Moonves said. "To spend all that money for first-class demos (for shows) that were not catching on didn't work."

CBS kept its powerhouse Thursday lineup intact, with "Survivor: Vanuatu" arriving in the fall at 8 p.m., "CSI: Crime Scene Investigation" at 9 p.m. and "Without a Trace" at 10 p.m. Sunday also will stay the same, with "60 Minutes" at 7 p.m., "Cold Case" at 8 p.m. and "CBS Sunday Movie" at 9-11 p.m.

Among the new specials planned for the 2004-05 season are a two-hour concert performance from Madonna and a first-time primetime showcase for daytime personality Phil McGraw of "Dr. Phil" fame.

There was a classic-rock theme to CBS' upfront presentation, which ended with a surprise performance by the Who, which has provided the theme music to both editions of "CSI." The afternoon began with a musical medley from a mock Beatles quartet skewering competing networks with revised lyrics to the Fab Four's biggest hits. "Ain't got nothin' but make-goods, eight days a week," the band sang of NBC, CBS and Fox.

As always, Moonves himself played a role in pretaped skits, including a scene of barroom commiseration at Dr. Phil's Tavern, where the talk-show host cheered up Moonves as he recalled embarrassing episodes like the Janet Jackson scandal at the Super Bowl. Other actual celebrities who have suffered through truly bad years also made cameos in the skit, including former California Gov. Gray Davis and baseball legend Pete Rose.

Shari Anne Brill, vp and director of programming at Carat USA, gave CBS high marks for its drama development, particularly "Clubhouse." "I saw a really strong lineup," she said. "CBS has proven it knows how to do drama."

Brill was less optimistic about CBS' Saturday redo, which she believes at best will shave a few years off the night's median age. "There's only so much you can do on Saturday," she said. "The young adults with disposable income just aren't there."

Another executive with a top media buying firm, who wished to remain anonymous, foresaw "CSI: NY" cutting into "L&O's" ratings on Wednesday. "It's an old show past its prime," the executive said of the NBC series. "Look at how 'Trace' is chipping away at 'ER'; you'll see the same on Wednesdays."

However, the executive was less generous in assessing Alexander's second post-"Seinfeld" attempt at a sitcom, echoing the sentiment of more than a few observers in attendance. " 'Listen Up' doesn't seem any better than 'Bob Patterson,' and look how fast that one died," the executive noted of Alexander's ABC sitcom from 2001.