'Hellboy' burns way to top of rental chart
'Hellboy' heavenly
Aug 5, 2004
Columbia TriStar Home Video's comic book-based "Hellboy" shot to the top of Nielsen VideoScan's First Alert DVD sales chart for the week ending Aug. 1, registering a commanding total of more than a half-million units in sales.
The release knocked last week's champ, "Starsky & Hutch" from Warner Home Video, to No. 2, while the WHV release of the Bruce Willis-Matthew Perry action comedy "The Whole Ten Yards" debuted at No. 3 on the chart.
"Hellboy" also topped Video Store magazine's list of top rentals for the week, followed by "Yards." Universal Studios Home Video's "Ned Kelly" was the only other new rental title to crack the top 20; the Heath Ledger-Orlando Bloom starrer bowed at No. 16.
Disney's Buena Vista Home Entertainment continued its dominance of the First Alert VHS chart, with its tween-oriented "Confessions of a Teenage Drama Queen" and "The Cheetah Girls" maintaining their hold on the top two positions of the chart. DreamWorks' "Shrek" continued its long-running chart dominance, at 146 weeks and counting.
The profitability of DVD also is emphasized by the performance of a number of releases on the rental charts compared to their theatrical performance. 20th Century Fox Home Entertainment's DMX-starring thriller "Never Die Alone" has earned more than 200% of its boxoffice take in 19 days of release. But the champs -- percentage-wise -- are USHV's "Ned Kelly," which has earned more than 3,000% of its boxoffice haul in less than a week in release -- and Miramax/BVHE's "People I Know," with more than 4,000% of its theatrical gross in 12 days in release.
The release knocked last week's champ, "Starsky & Hutch" from Warner Home Video, to No. 2, while the WHV release of the Bruce Willis-Matthew Perry action comedy "The Whole Ten Yards" debuted at No. 3 on the chart.
"Hellboy" also topped Video Store magazine's list of top rentals for the week, followed by "Yards." Universal Studios Home Video's "Ned Kelly" was the only other new rental title to crack the top 20; the Heath Ledger-Orlando Bloom starrer bowed at No. 16.
Disney's Buena Vista Home Entertainment continued its dominance of the First Alert VHS chart, with its tween-oriented "Confessions of a Teenage Drama Queen" and "The Cheetah Girls" maintaining their hold on the top two positions of the chart. DreamWorks' "Shrek" continued its long-running chart dominance, at 146 weeks and counting.
The profitability of DVD also is emphasized by the performance of a number of releases on the rental charts compared to their theatrical performance. 20th Century Fox Home Entertainment's DMX-starring thriller "Never Die Alone" has earned more than 200% of its boxoffice take in 19 days of release. But the champs -- percentage-wise -- are USHV's "Ned Kelly," which has earned more than 3,000% of its boxoffice haul in less than a week in release -- and Miramax/BVHE's "People I Know," with more than 4,000% of its theatrical gross in 12 days in release.
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