Joss Stone believes this is "The Right Time" to give away her new single of that name. EMI Music is using a multitude of media to cross-promote their soulful young sensation, including television ads for the Gap clothing chain and Cingular Wireless' ringtone showcase. Stone's interpretation of the Lew Herman classic, which was covered by such greats as Ray Charles and Etta James, also will be the music in the retailer's advertising spots that will be shown on television and on the Web site. The four-week campaign kicks off Thursday, when Gap.com begins offering Stone's recording as a free Windows Media format download in exchange for the consumer's e-mail address. Store receipts and ads will alert shoppers to the online promotion since each will carry the message, "Get the song at Gap.com." Simultaneously, Cingular subscribers will be offered a ringtone of Stone's recording for a two-week period of exclusivity through the wireless company's Cingular Sounds pre-release program.