Kennedy to do reality/written series for MTV
Kennedy gets real
Nov 4, 2005
MTV has greenlighted a hybrid scripted/reality series starring Jamie Kennedy.
"Jamie Kennedy's Blowin' Up" is something like a combination of the actor's two best known works: the Warner Bros. theatrical film "Malibu's Most Wanted," in which he played a wannabe rapper, and the WB series "JKX: The Jamie Kennedy Experiment," in which he played pranks.
In "Blowin' Up," Kennedy and his best friend, Stu Stone, try to become legitimate hip-hop stars by crashing meetings with music moguls and artists in hopes of landing a record deal. The duo will produce real original music to back the effort.
George Verschoor of Hoosick Falls Prods. ("Nashville Star") will executive produce. The series will premiere some time next year; the number of half-hour episodes ordered hasn't been determined.
"Blowin' Up" is getting traction at MTV as the hip-hop world is delivering one of the channel's hottest attractions: New series "Run's House," featuring rapper Reverend Run and his family, has emerged as a strong addition to the schedule in the core 12-34 demographic, as is "Making the Band 3," with rap mogul Diddy.
The breakouts extend a tear MTV has been on coming out of the third quarter, which was the most-watched quarter in the channel's history, averaging 494,000 in the 12-34 demographic. Third-quarter ratings for total day were up 10% from the same quarter the previous year.
Kennedy is repped by 3 Arts.
"Jamie Kennedy's Blowin' Up" is something like a combination of the actor's two best known works: the Warner Bros. theatrical film "Malibu's Most Wanted," in which he played a wannabe rapper, and the WB series "JKX: The Jamie Kennedy Experiment," in which he played pranks.
In "Blowin' Up," Kennedy and his best friend, Stu Stone, try to become legitimate hip-hop stars by crashing meetings with music moguls and artists in hopes of landing a record deal. The duo will produce real original music to back the effort.
George Verschoor of Hoosick Falls Prods. ("Nashville Star") will executive produce. The series will premiere some time next year; the number of half-hour episodes ordered hasn't been determined.
"Blowin' Up" is getting traction at MTV as the hip-hop world is delivering one of the channel's hottest attractions: New series "Run's House," featuring rapper Reverend Run and his family, has emerged as a strong addition to the schedule in the core 12-34 demographic, as is "Making the Band 3," with rap mogul Diddy.
The breakouts extend a tear MTV has been on coming out of the third quarter, which was the most-watched quarter in the channel's history, averaging 494,000 in the 12-34 demographic. Third-quarter ratings for total day were up 10% from the same quarter the previous year.
Kennedy is repped by 3 Arts.
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