The Walt Disney Co. has sold 1.5 million digital downloads through Apple's iTunes store, including such titles as "Lost," "Desperate Housewives" and "Kim Possible." Disney also is on the hunt for iTunes competitors to further such distribution, an executive said Wednesday.

"Other companies with on-demand products will feature some of our content in the near future," chief financial officer Tom Staggs said at an investor event hosted by Atlantic Equities.

While the iTunes initiative "has not been a giant mover in terms of the bottom line," Staggs said, it is "an important catalyst for where the business is going."

He said that Disney will remain "platform agnostic," demanding only that potential partners provide a "quality consumer experience and requisite intellectual property protection."

Staggs added that Disney-owned TV shows -- "Lost" and "Housewives" in particular -- would add $1 billion to the company's operating profit during the next five years via syndication.

Staggs also confirmed that more movies from the C.S. Lewis "Narnia" series are probably in store, though he did not specify titles. He called "The Chronicles of Narnia: The Lion, the Witch & the Wardrobe" a smash, adding that it "looks to be the beginning of a franchise for us similar to what 'Pirates of the Caribbean' has shaped up into."

He said that, minus the distribution fee that Disney takes, it splits the revenue generated from "Narnia" and all subsequent films form the series 50-50 with Walden Media, adding, "We may do more with Walden in the future."

The "Narnia" DVD comes out in the spring. "It could be one of those must-own videos," Staggs said.