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'Rachael Ray' debuts on top of syndie pack

'Ray' bows on top

Kimberly Nordyke
Talker "Rachael Ray" got off to a good start in its national syndication debut Monday.

"Rachael Ray" earned a weighted average of a 2.8 household rating/9 share in 55 overnight metered markets, according to Nielsen Media Research. That figure was an improvement over both its lead-in and year-ago time period averages, jumping 17% from the lead-in average of a 2.4/8 and rising 33% from the September 2005 time period average of a 2.1/7.

The show's debut also marked the highest for any first-run syndicated show premiere since "Dr. Phil" launched in September 2002 with a whopping 5.3/14 in 53 overnight metered markets.

Talk-variety strip "The Megan Mullally Show" also debuted Monday, averaging a 1.2/4 in 45 metered markets. That figure was off 8% from its lead-in average of a 1.3/4 and down 14% from its year-ago time period average of a 1.4/5.

Of the four talkers that debuted in syndication this month -- the others are "The Dr. Keith Ablow Show" and "The Greg Behrendt Show," which debuted last week -- "Rachael Ray" and "Megan Mullally" notched the top two debuts.

Meanwhile, "Dr. Keith Ablow" posted a first-week average of a 1.0/3, off 17% from both its lead-in and year-ago time period averages of a 1.2/4. "Greg Behrendt" averaged a 0.7/2 over four days (the show premiered Sept. 12), off 42% from both its lead-in and September 2005 time period averages of a 1.2/4.

Elsewhere among the syndicated newcomers that debuted last week, court show "Christina's Court" averaged a 1.1/4 in its first week on the air. The show's performance was down 8% from its lead-in and year-ago time period averages, which were both at a 1.2/4.

"Judge Maria Lopez," another newcomer in the court genre, averaged a 0.9/3 in its debut week last week, which was flat with its lead-in average. However, the strip posted a 13% increase from the September 2005 time period average of a 0.8/2.

Two sitcoms entered off-net broadcast syndication Monday. "According to Jim" debuted to a 1.4/3 weighted average in 52 metered markets, making it the highest debut of the four new off-net sitcoms this season. That figure was down 13% from its lead-in average of a 1.6/3 and off 26% from its year-ago time period average of a 1.9/4.

"Scrubs" also debuted Monday, averaging a 1.0/2 in 53 metered markets, flat with its lead-in and down 17% from its September 2005 time period average of a 1.2/3.

Meanwhile, veteran talkers "The Oprah Winfrey Show" and "Dr. Phil" also had their new-season bows Monday. "Oprah" averaged a 7.6/19 in 55 metered markets, improving by 90% on its lead-in average of a 4.0/11 and jumping 19% from its September 2005 time period average of a 6.4/15.

"Dr. Phil" had its fifth-season premiere Monday, earning a 4.9/12 average in 54 overnight metered markets. That figure represents a 96% increase from the lead-in average of a 2.5/7 and a 11% improvement over its year-ago time period average of a 4.4/11.

"Geraldo at Large," which last week marked its first seven-day frame of airing in national syndication after having aired in select markets for several months, averaged a 2.2/5. The show, which airs in primarily late-fringe time slots, was off 19% from its lead-in average of a 2.7/6 but up 5% from the year-ago time period average of a 2.1/5.

Meanwhile, national ratings for all syndicated shows were released Tuesday for the week ending Sept. 10. Two veteran talk shows had their season debut during that seven-day frame: "Live With Regis and Kelly" averaged a 3.4 household rating, which represents a 10% increase from the previous week and a 6% jump from the same week a year ago, while "The Ellen DeGeneres Show" averaged a 2.1, marking a 31% week-to-week increase and a 5% year-to-year increase.

Among the magazine strips, "Entertainment Tonight" posted its best rating in 17 weeks with a 4.9 for the week ending Sept. 10, up 4% from the previous week and up 14% over the previous year. "Inside Edition" jumped 3% from the previous week to average a 3.3, up 10% from the same week a year ago. "The Insider" was flat week-to-week with a 2.5 but up 4% on the year.

"Access Hollywood" kicked off its 11th season with a big year-over-year increase. The magazine strip averaged a 2.5, up 9% from the previous week and spiking upward by 25% from a year ago.

"Extra" (2.0) was down 5% on the week and flat year-over-year.
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