NEW YORK -- News Corp. has taken over the programming of a giant screen in Times Square and has started offering news, sports and other content from across its operations.

News Corp. said it won the screen deal from NBC as of Oct. 1 under a 10-year agreement with One Times Square, with Panasonic Corp. of North America serving as a sub-lessee of the screen.

News Corp. will deliver at least three hours of live programming daily on the Panasonic Astrovision Screen, including an hour each of Fox 5's "Good Day New York," as well as Fox News' "Fox and Friends" and "Fox Report With Shepard Smith."

The media giant said it also will deliver live feeds from Fox Sports, including Major League Baseball's League Championships and World Series, the NFL and NASCAR's Daytona 500.

The remaining programming time on the screen, which operates from 7-2 a.m. daily, will be used as a promotional platform for News Corp. content and Panasonic products, as well as for public service announcements and third-party advertising.