'American Idol': New Promo Highlights Show Alums, Track Record (Exclusive Video)
The ad for season 13 features Kelly Clarkson, Carrie Underwood, Phillip Phillips and Adam Lambert, among others, in a Facebook timeline-themed list.
American Idol's die-hard fans -- diminishing but still proud -- will appreciate the effort Fox and the show's new executive producers are putting into highlighting the series' past to amp up its future.
In a new promo for season 13 (or XIII, as it's been branded), revealed exclusively to The Hollywood Reporter's Idol Worship, a Facebook timeline theme is employed to remind viewers -- devoted, passive, casual and otherwise -- of the more than 20 household names to emerge from the show, starting with season-one winner Kelly Clarkson and ending on season 11's Phillip Phillips.
Other alums that get shout-outs in the clip include season-four champ Carrie Underwood, season three's Jennifer Hudson, season-five finalist Chris Daughtry and season-eight favorite Adam Lambert.
The effort mirrors what Fox, Fremantle and friends have long contended: that Idol's postshow track record is unparalleled -- and competitors The Voice (on NBC) and X Factor U.S. (also on Fox) don't even come close. That may be true, but American Idol has undoubtedly lost some of its luster, especially in recent years. Will a nod toward its past turns things around?
See the promo below, along with a list of Idol alums referenced in the clip followed by the number of mentions (written or visual).