'American Idol' Summer Tour: Ticket Resales Down 347 Percent from 2012
UPDATED: Statistical data compiled by StubHub point to a weak trek, which already has called off a quarter of its scheduled dates.
Ticket resales for the 2013 American Idol Live! Tour are down 347 percent, according to data compiled by StubHub, the Ebay-owned online marketplace for secondary sellers. The news follows word of recent show cancellations, where nearly a quarter of the AEG trek's 40 U.S. dates have been called off.
Originally slated to kick off June 29, the tour was pushed back to July 19, leaving Idol observers wondering whether some of the venues booked, which include New York's Nassau Veterans Memorial Coliseum and Nashville's Bridgestone Arena (both with capacity of around 18,000), will have to be scaled down to smaller rooms.
"Don't be surprised if they curtain the balconies off completely," says one Idol insider, who points to weaker outings, like season three's, where the stage was moved to the center of the venue -- or "half-house" -- to give the impression of a fuller space.
StubHub, which was founded in 2000 and bought by Ebay in 2007, notes that Idol tour resales -- individual and fan-to-fan transactions -- peaked in 2011, when season 10 winner Scotty McCreery and his fellow finalists hit the road. But the following year, sales decreased nearly 10 percent, despite the fact that season 11 winner Phillip Phillips had a massive hit with the song "Home," which also received prime placement during the 2012 Summer Olympics.
In comparison, 2012 trek outsold this year’s tour by 347 percent so far, according to StubHub.
Idol's most successful male touring artist? Season five's Chris Daughtry, whose band Daughtry outsells Adam Lambert and Clay Aiken, runners-up for seasons eight and two, respectively, at a ratio of 13 to one.
On the girls' side, season four winner Carrie Underwood moves nearly double the amount of tickets as Kelly Clarkson, Fantasia, Taylor Hicks, Jordin Sparks, Phillip Phillips, Clay Aiken, Jennifer Hudson, and Daughtry combined, according to StubHub.
Worth noting: A variety of factors can contribute to differences in sales trends between secondary sales and those of a primary seller like Ticketmaster. Also, StubHub is the largest ticket resaler, but there are other companies which offer similar resale services.
With nearly the entire American Idol judging table out the door (still nothing official about the fate of Keith Urban, though a source tells THR that the country singer is still in the picture) and persistent rumors of an all-alumni panel -- and talk that Jennifer Hudson is all but signed, sealed and delivered as a season 13 judge -- the powers that be might want to take this data into consideration when making future judge decisions.
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