THR Names Music's 35 Top Hitmakers
This story first appeared in the Feb. 15 issue of The Hollywood Reporter magazine.
As genre-hopping, chart-topping producers go, few have had as quick an ascent as England's Alex Da Kid (ne Alexander Grant). From the Eminem and Rihanna smash “Love The Way You Lie” to Diddy-Dirty Money’s “Coming Home” to Dr. Dre’s triumphant comeback track “I Need a Doctor,” it’s no wonder Interscope head Jimmy Iovine saw something in the Bristol-raised producer that made him say, “Give Da Kid his own label.”
And with that, KIDinaKORNER Records was born in 2011. But in forecasting new trends in pop, Alex Da Kid, 31, continually looks back to previous works like “Airplanes,” a Top 10 hit in more than 20 countries for Paramore’s Hayley Williams and B.o.B. It’s a song that meant a lot to him because it showed that you can mix “an emerging rock band with an emerging rap artist,” he explains.
Blending the two genres has enabled Grant, who has worked with some of rap’s biggest names, to become one of the hottest alternative producers. To wit: Las Vegas’ Imagine Dragons, who Grant signed and produced, currently hold three entries on the Billboard Alternative Songs chart. Grant welcomed the challenge: “It might not have been the right thing for a predominant hip-hop producer to find a rock band as his second signing, but to me, alternative music is the future of popular music.”Click here to read THR's complete Pop's Top 35 Hitmakers list.
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