THR Names Music's 35 Top Hitmakers
This story first appeared in the Feb. 15 issue of The Hollywood Reporter magazine.
Nearly two decades into her career, pioneering music supervisor Alex Patsavas, 44, still doesn’t distinguish between work and play, and for a very good reason: the curator of the music for the Twilight franchise, the new film Warm Bodies and such TV series as Mad Men, Grey’s Anatomy and The O.C. is inseparable from her target audience. “I’m a TV watcher, I’m a woman in my 40s and I grew up listening to modern music,” she explains.
Patsavas has evidenced impeccable taste and judgment while essentially serving as a filter for potentially appealing new music and the debuting CW series The Carrie Diaries, set in the mid-’80s, has enabled her to come full circle as an inveterate music fan. “I get to pitch a lot of songs that I was attached to in high school, so it’s really fun,” she says. What’s more, a series of covers slated for the show pairing up-and-coming bands and vintage songs gives her the opportunity to connect her teenage passions to her current ones.
Patsavas’ other focus at the moment is her Chop Shop label, which she has just moved from Atlantic Records to Universal Music. But her primary function -- “introducing acts to an audience that may not discover them otherwise” -- hasn’t changed over the years. “There’s also that special thing of pairing a song to characters and a storyline that audiences are invested in,” Patsavas points out. “That factor can’t be ignored, because it creates an atmosphere of receptivity.”Click here to read THR's complete Pop's Top 35 Hitmakers list.