THR's 2012 Digital Power 50
Moore, 42, who began her career at HBO in the marketing department before going to Flooz.com (where she worked with MTV's Dermot McCormack), returned to HBO in 2003 as director of brand development. These days, she oversees digital strategy, development and operation for HBO.com and HBO Go, the network's TV Everywhere app, which has reached 98 percent coverage, has been downloaded upward of 5.5 million times and offers more than 1,400 hours of series, movies and documentaries for HBO subscribers.
Allowing only HBO subscribers to access the network's content online -- the so-called authentication model -- was key for HBO executives as they sought to protect lucrative subscriber fees while satisfying consumers' desire to watch the network's popular shows, including Game of Thrones and True Blood on mobiles and tablets.
"There's a lot at stake," says Moore. (And now premium cable rival Showtime, already having pared down a streaming deal with Netflix, has launched its own authentication service.) HBO's social footprint has grown to more than 55 million connections in 2011, primarily driven by Facebook as well as Twitter and GetGlue. Last year, HBO launched HBO Connect, an experimental platform that aggregates social activity around key shows.
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