Women in Entertainment 2010 - Power 100 List
Having started as an assistant to the late CAA agent Jay Moloney, Baer spent close to 16 years at Columbia before joining Leslie Moonves’ CBS Films in 2007. She is the first to admit that the $12 million take of CBS Films’ initial feature release, Extraordinary Measures, was a disappointment, and November’s Faster, starring Dwayne Johnson, took in only $12 million during its first week. But she points to summer’s The Back-up Plan, as a bright spot in the studio’s inaugural year as well its acquisition of The Mechanic and the homegrown production Beastly. The recently announced Paul Haggis project Cell 211 and The Keep will take the studio into 2012.
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