THR's 2012 Digital Power 50

The longtime paramount marketing executive, 36, has overseen innovative social media and marketing efforts for Paramount films such as Paranormal Activity, Super 8, Justin Bieber: Never Say Never and now The Devil Inside. In particular, her work on 2007's Paranormal Activity -- which included an Internet campaign that asked the public to demand that the horror flick play in their town -- is credited with the initial success of the found-footage franchise, which launched in 2009 and has spawned two follow-up films. In December, Powell was promoted to president of Paramount Digital Entertainment and Insurge Pictures, the studio's microbudget distributor that was launched after the wild success of Paranormal. The Devil Inside and Justin Bieber were released under the Insurge label.

PHOTOS: THR's 2012 Digital Power 50