Hollywood's Business Managers
After his parents bought him a single share of Disney stock when he was a kid, Greenfield remembers walking through Disneyland and contemplating the meaning of being part owner of the enterprise. These days, Greenfield is just as enthusiastic about doing due diligence on a wide range of client investments, from mansions to rare automobiles. Most of the time, clients let him find the best deal. But the L.A.-based Greenfield recalls one actor who wanted to propose to his girlfriend and insisted on a diamond ring from Tiffany. Greenfield warned him about the price markup, but the client didn't care. "He said, 'But it wouldn't come in a blue box,' " Greenfield laughs.