THR's Power Business Managers 2012
When it comes to unruly Hollywood clients who won’t curb their spending, Barry Greenfield isn’t shy about throwing down the hammer. “You bring them into the office, you sit them down, and you take their credit cards away. Seriously!” he laughs.
Aside from harsh circumstances, however, the Los Angeles-based business manager’s philosophy is to give his clientele — which includes Gwyneth Paltrow, Steve Martin, Ashton Kutcher and Annette Bening — the proper advice and hope they make the right decisions. “Why else do we have them in our life if they’re not going to listen to us?” he says. His duties also extend outside the typical job requirement: A traveling client once called in the middle of the night to tell him he thought he left his refrigerator open.
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