THR's Power Business Managers 2013
An affinity for expensive autos has come in handy for Greenfield, who often is called upon to do car shopping. But it can backfire with unrealistic clients. "I told a client he shouldn't buy a Tesla," he says. "I wanted him to buy a Prius or a Chevy Volt, but he said he couldn't deal with driving a Chevy. See what we have to put up with?"
Greenfield, whose clients include Ashton Kutcher, Gwyneth Paltrow, Steve Martin and Annette Bening, adds that "clients have to earn more today because taxes are sky-high in California," he says. "When you factor in commissions, half the gross is gone. It's hard to convince someone making $60,000 an episode that they can only spend $30,000."