Women in Entertainment 2010 - Power 100 List
“When I realized that being a director wasn’t for me,” says Swofford, who went to USC film school, “I thought, ‘Well, at least I can help great directors get their films made.’ ” She’s done that for new client James Cameron, who recently closed a deal for two sequels to Avatar; Guy Ritchie, who will direct the Sherlock Holmes sequel; and Alejandro Gonzalez Inarritu, whose Biutiful was picked up at the Toronto International Film Festival. Add in such clients as Sandra Bullock, directors Francis Lawrence (the upcoming Water for Elephants) and Joe Wright (Hanna), and you could say Swofford made the right call. It helps that she has a broader perspective than most agents: An avid art collector, she says her inquisitive nature helps her work. “It’s important to get out and be curious about the world,” she says.
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