THR's Power Business Managers 2012
Brad Ross, whose clients include Matt LeBlanc and directors Roland Emmerich and Dean Devlin, prefers conservative investments. “Our goal is to beat inflation by a couple of points,” he says, adding that real estate is a popular purchase. Still, he’ll “take a flier” when clients are passionate, as when one tried to take advantage of the energy beverage craze by creating a “relaxing drink” or when another tried to create a customized disaster-supplies business.
He also has been known to help clients acquire and insure collectibles including antique pens, first-edition books, rare coins and even some Andy Warhol paintings one client obtained from the artist himself. Says Ross, “Our motto: Live for today while you plan for tomorrow.”