Next Gen 2010: Hollywood's Young Guns

Morley had an epiphany about what he really wanted to do while working for then-boss Alfonso Cuaron. When the director of Y Tu Mama Tambien had a meeting at Endeavor, Morley realized: "I'm supposed to be on that side. I just responded to the energy." After working for a few weeks in the Endeavor mailroom, the St. Louis native became Ari Emanuel's second assistant. Now he's repping clients like Sacha Baron Cohen and Daniel Tosh and is lead agent for Dustin Hoffman, Malin Akerman and "It" girl Rooney Mara. "We saw Tanner Hall and knew that she was something special," the agent -- who can be found hiking Runyon Canyon with his wife Joanna on weekends -- says of Mara. Getting her the highly coveted starring role in The Girl With the Dragon Tattoo was a feat all on its own. "David Fincher was honestly the driving force," Morley says. "Everyone in our building galvanized to get her the job. It was a roller coaster."