Women in Entertainment 2010 - Power 100 List

“It makes my brain hurt,” Baker says about the on-demand world she now faces — so different from the TV world she entered as the third person hired by CNBC more than 20 years ago. How can it be uncomplicated when the Alaska native’s gig involved all things related to NBC Universal’s content delivery: Executing all-in distribution deals with top multichannel video programming distributors, including DirecTV, Dish Network and Time Warner Cable, she is all about getting programming on as many platforms as possible. One thing that hasn't changed is her 10-minute daily commute — on a mint-green bicycle. “I was doing it long before it was ‘green,’” she says.