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Next Gen 2012: Hollywood's Fastest-Rising Stars

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    Next Gen
    Top 35
    Jessica Chou
    Bryna Rifkin
    ID-PR, Director, Media Strategist

    Searching for an Academy Award-winning starlet? Or an Emmy Icon? Look no further. This New Jersey-born publicist maintains an impressive portfolio of some of Hollywood's hottest talent -- from Marion Cotillard, Natalie Portman and Jennifer Lawrence to Emily Mortimer, Julia Louis-Dreyfus and Mira Sorvino. The George Washington University grad, 32, who now oversees ID's London office, also counts Boardwalk Empire's Michael Shannon and The Perks of Being a Wallflower's Logan Lerman as clients.

    BIG BREAK: An elementary school class appearance on Sesame Street. Snuffleupagus told me I was destined for great things.

    INDUSTRY MENTOR: Whether she intended to or not, I was fortunate to have the mentorship of Mara Buxbaum. She taught me an approach to publicity that maintains a sense of mystery but stems from passion and artistry.

    BEST ADVICE: Robert Fulghum's All I Really Need to Know I Learned in Kindergarten pretty much encapsulates the fundamentals.

    10 YEARS AGO: I was an executive assistant at Neiman Marcus in Beverly Hills with lots of friends who wanted to exploit my discount. [Her first entertainment job was a brief stint at CAA.]

    CAN'T-MISS TV: It's a multiway tie! Veep, The Newsroom, Mad Men, Boardwalk Empire and any other series that features a client of mine.

    WHEN I'M NOT WORKING I'M: Commuting -- on a plane or in a car traveling to and from work.

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