The Hollywood Reporter Names 2013's 35 Most Powerful People in Media
This story first appeared in the April 26 issue of The Hollywood Reporter magazine.
When you have Rose, TV’s consummate interlocutor for more than 20 years on his eponymous PBS interview program, you don’t need cooking segments.
“We said from the get-go that we wanted to reimagine the morning, and to our own instincts,” says Rose, 71.
The strategy is paying off. CBS This Morning is up 14 percent this year and is now winning some of morning TV’s storied booking wars. CTM landed the first joint interview with then-GOP candidate Mitt Romney and wife Ann during the thick of the presidential campaign. Serious-minded A-listers like Brad Pitt, Ben Affleck and Robert De Niro now make the pilgrimage to the show’s West 57th Street studio.
Tellingly, the show has fans at competing networks. “I’m not giving names,” says co-anchor King, 58. “So many people come up to me and say, ‘I’ve switched from fill-in-the-blank.’”
King’s Rolodex of friends in high places (Michelle Obama, Oprah Winfrey) and O’Donnell’s deep network of political sources amassed over a decade as a Washington correspondent for NBC News mean CTM can draw on three anchors with different skill sets.
Since joining CBS News in June 2011, O’Donnell, 39, a mother of three with husband and chef-restaurateur Geoff Tracy, has distinguished herself as a skilled interviewer, first with Facebook COO Sheryl Sandberg on 60 Minutes.
“It is interesting that in 2013, the issue of women in the workplace is quote-unquote controversial,” says O’Donnell, adding about co-host Rose, “But the good news is, Gayle and I work with one of the most modern men, and he’s always on our side.”
SHOW ON A COMPETING NETWORK I WATCH MOST: King and O’Donnell in unison: “The Charlie Rose show!”