Pret-a-Reporter

The Ultimate Guide to the 2017 Coachella Parties

1:06 PM 3/27/2017

by Sam Reed and Ramona Saviss

Bring on the bashes.

Michael Bezjian/Getty Images for Soho House

As if live shows from Lady Gaga, Kendrick Lamar and Radiohead aren't enough, here's a handy, day-by-day guide to the pre-parties, the afterparties, and all the other Coachella bashes in between coming up over two weekends, April 14-16 and 21-23.

  • April 14

    Revolve Hosts #HotelRevolve in Partnership with Billboard
    Revolve has stepped up its festival game for 2017. This year, the fashion brand has teamed up with Billboard to host #HotelRevolve at the Arrive Hotel in Palm Springs during all three days of the fest, where there will also be a pop-up shop for festival apparel should you forget any of the essentials. 

    Victoria's Secret's Angel Oasis
    Five Victoria's Secret Angels (Jasmine Tookes, Martha Hunt, Alessandra Ambrosio, Taylor Hill and Josephine Skriver) will be hosting a private bash in Indio on Friday afternoon, complete with a DJ and beauty stations. The event is over at 6 p.m., which gives guests plenty of time to hit the Polo Fields for Radiohead's performance. 

    Desert Oasis by Foray Collective
    Emily Ratajkowski is hosting a Desert Oasis party by Foray Collective, a company that works with influencers to promote up-and-coming designers. The event, sponsored by Boohoo and L’Oreal, takes place from 2 p.m. to 6 p.m. at a secret Indian Wells location. The soiree will feature DJ sets by Brody Jenner, Madds and Devin Lucien. Considering Foray Collective’s influencer network, there will likely be plenty of well-dressed bloggers in attendance, too.

    Funboy and Smashbox Cosmetics' Pool Party
    Pool float maker Funboy, the celeb-favorite brand responsible for the Taylor Swift-approved inflatable swans, has partnered with Smashbox Cosmetics to host a pool party at a private Palm Springs residence from 2 p.m. to 6 p.m.. Funboy has also created a special collection of metallic lip floats in honor of Smashbox’s new Metallic Lip Glosses — perfect for an Instagrammable float-o op. 

    The Hyde Away
    Hyde and Who What Wear are hosting Hyde Away, which kicks off on Friday afternoon from 3 p.m to 6 p.m. at a secret location in Palm Springs. Sponsored by Hudson, the event will feature appearances from Republic Records' "Class of 2017," which includes Hailee Steinfeld and Justine Skye. 

    Day Club (All three days)
    If you're looking for a way to kill the time before the headlining acts, Day Club is a sure way to get the party started. Each day of the festival at the Hilton Palm Springs, the club will be open from 12 p.m. to 6 p.m. and feature DJ sets from Nicky Romero (Day 1), OWSLA with Skrillex and Friends (Day 2) and Sound Presents (Day 3). Day pass and three-day passes can be found here.

    Galore x Grindr's Queens of the Desert 
    Galore magazine and dating app Grindr have joined forces to bring festival goers Queens of the Desert, a daytime party taking place from 1 p.m. to 5 p.m. at "The Galore Motel" in Palm Springs with Stillhouse cocktails flowing. Attendees include Charli XCX and Brooke Candy, with DJ sets by actress Taryn Manning (Orange Is the New Black) and Kylie Jenner's BFF Jordyn Woods.

    Paper Mag and Pretty Little Thing's Pretty Little Playground
    Paper Mag and e-tailer Pretty Little Thing are hosting the Pretty Little Playground, a day party kicking off at 3 p.m. at a secret Palm Springs location.

    Nylon's Midnight Garden Party
    Nylon magazine's annual VIP-only Midnight Garden Party is returning to a private estate in Palm Springs. This year's bash will include activations from Guess, Johnnie Walker, Coolhaus and more, as well as a yet-to-be revealed DJ set list. Past attendees have included Leonardo DiCaprio, Katy Perry and Kristen Stewart.

    VELOCITY BLACK x 1 OAK/Up & Down Beach Club
    Nightlife impresarios Richie Akiva, Darren Dzienciol, and Ronnie Madra, together with Velocity Black (a global experiential members club), are transforming a private mega-mansion, complete with its very own lake into a weekend long beach party. The day party starts at 2 p.m. with music by DJ Taco (of ODD Future) and cocktails by Absolut Elyx and food by CATCH LA. The 1 OAK / Up & Down pop-up will likley be packed with young Hollywood regulars, plus special guest performers.

    Jhene Aiko and Ciroc's Summer Pool Party at Hard Rock Hotel Palm Springs
    Cool off with the launch of Ciroc's limited edition summer colada as they take over the Hard Rock Hotel Palm Springs. The hotel will host events throughout the first weekend including a summer pool party hosted by Jhene Aiko.

    Desert Gold
    The B&O Play by Bang & Olufsen clubhouse will be taking over the pool area of Ace Hotel & Swim Club in Palm Springs where the unique pop-up shop will feature audio gear because Coachella is a music festival after all, right? The takeover will be April 14-16 during the first weekend and April 21-23 weekend two. Other shopable items will include limited edition printed scarves by Shane Gonzales of Midnight Studios and Guillermo Andrade of 424 on Fairfax.

    Weedmaps' Oasis 
    Weedmaps — described as "the Yelp of weed" — has teamed up with digital marketing agency Talent Resources to bring a "Weed Oasis" to the desert, where between 250-300 VIP guests will have the opportunity to visit the five geodesic domes, each of which will provide guests a unique "cannabis experience" with "budtenders" on hand to make recommendations. The Oasis, open Friday, Saturday and Sunday, will also have photo and gaming lounges as well as party games like Jenga, ping pong and cornhole. 

  • April 15

    Jesse Grant/Getty Images for Best Events

    Revolve Festival and Desert Night
    Once again, Revolve will host the #RevolveFestival, a day party filled with brand activations, special guests and performances taking place on both Saturday and Sunday. Billboard's Artist Lounge, where the trade will conduct artist interviews, will also be set up within the #RevolveFestival. And that's not all. The retailer is also putting on a Desert Nights party, an exclusive, VIP-only soiree taking place at a secret location. Past guests at Revolve's Coachella parties include A$AP Rocky, A$AP Ferg, Kendall and Kylie Jenner, Alessandra Ambrosio and more.

    Chevrolet and PacSun Bootsy Bellows Estate Party
    Kick off the weekend with launch of Chevrolet’s first-ever, all electric Bolt EV while partying poolside at a private estate. Shop for custom denim jackets and other giveaways at PacSun's festival-inspired onsite pop-up shop, while enjoying performances by Lil Yachty and others from 2 p.m. to 6 p.m. Past attendees include Leonardo DiCaprio, Justin Beiber, Katy Perry, Fergie, Gigi Hadid, Kendall Jenner, Aaron Paul and more.

    Winter Bumbleland: 
    Dating and "social discovery" app Bumble has tapped Kendall and Kylie Jenner as the hosts of its Winter Bumbleland event, featuring music by DJ sisters Simi & Haze. The two-day soiree is "Aspen Chic meets Desert Heat"-themed, complete with an ice bar, a glacier pool, a snow angel garden and winter tubing. 

    American Express Platinum House at The Parker Palm Springs
    On both April 15 and April 16, the American Express Platinum House at The Parker Palm Springs will be open from 11 a.m. to 5 p.m.. The house, open exclusively to Platinum Card members, will feature all the comforts of L.A. (think: Soul Cycle classes taught by founding senior instructor Stacey Griffith) as well as a party vibe, courtesy of DJ sets by Hannah Bronfman and performances by Bebe Rexha.

    The Hyde Away, Day 2
    Day two of The Hyde Away takes place from noon to 5 p.m., and will feature poolside DJ sets from Joe Jonas and Giorgio Moroder as well as food by Umami Burger. 

    The Zoe Report's ZOEasis
    The Zoe Report will return to the desert with activations by brand partners including luxury skincare line SK-II and Google, for a stylish retreat inspired by the relaxing atmosphere of the Italian coast. The shindig will go down at 1 p.m. at a secret location.

    Lucky Brand’s The Lucky Lounge Presents: Desert Jam
    Lucky Brand's Lucky Lounge will take place at the Ingleside Inn on both Saturday and Sunday, with a special performance by Miley's little sister, Noah Cyrus.

    PopSugar's Cabana Club: 
    PopSugar's annual Coachella party is returning for 2017, this year featuring activations with Nordstrom, Ulta Beauty and Three Olives Vodka, as well as a live performance by Daya at the Colony Palms Hotel from 1 p.m.- 5 p.m. There will be plenty of social media-friendly pop-ups too, including an installation by PopSugar Studios which will create shareable videos for festivalgoers. Preceding the party will be a lunch hosted by designers Emily Current, Meritt Elliot (founders of The Great) and Clare Vivier of Clare V. in partnership with the Council of Fashion Designers of America.

    Moschino Hosts Jeremy Scott's Annual Bash
    Jeremy Scott is once again hosting his annual Coachella party. The guest list as well as the surprise headliner performer at this year's celebration has not yet been confirmed, however in past years, Scott's pals Katy Perry, Rita Ora and A$AP Rocky were among the attendees.

    The Levi's Brand Presents Neon Carnival With Tequila Don Julio
    Levi's legendary Neon Carnival, where guests Rihanna and Leonardo DiCaprio were caught mingling last year, is returning for some post-festival fun, sponsored by Tequila Don Julio. The event, taking place from 10 p.m. to 4 a.m. on Saturday, is the brainchild of nightlife maven Brent Bolthouse (The Bungalow) and will feature carnival rides, music and more.

    Hypebeast x Under Armour's Hypebeast Hotel
    On April 15 and 16, Hypebeast and Under Armour are hosting the Hypebeast Hotel, where Under Armour will celebrate the launch of their new UA Threadborne Shift footwear. The RSVP-only event will also feature live performances and the launch of Hypebeast Radio, a podcast series that explores various topics in music and fashion.

    Mountain Dew and iHeartRadio Present Label Hotel with VFiles
    Mountain Dew is transforming the Musicland Hotel in Palm Springs into Label Motel, named for their new beverage series. The hotel is open to the public (RSVP here) on April 15 and 16 from 12 p.m. to 4 p.m. and will feature a DJ set by Virgil Abloh and an appearance by G-Eazy on Saturday. Both days will feature body painting and an art installation by Bradley Theodore and a poolside pop-up by VFiles.

    Splat Hair Color at BMF Media Music Lounge
    Change up your look with festival-ready hair on Saturday and Sunday 12 p.m. to 6. p.m. poolside at the Ingleside Inn in Palm Springs. Splat Hair Color will be offering complimentary hair chalking before hitting the fest. For those who don't want pink or blue hair, opt for the free hair braiding, or pulled up into high buns, with added glitter — natch. The event will take place at the BMF Media Music Lounge where there will be poolside games, Dj sets, drinks, eats and swag bags.

    40z & Waffles x Coachella 2017
    Head to this BBQ party — the Palm Springs edition of this LA summer series with a complimentary braid bar, 24kt Gold Tooth Gems from GBY Beauty, plus an open bar all afternoon sponsored by Jay Z’s cognac brand D’USSE. There will be an adult slip and slide, beer pong tournament and more backyard fun and games. Location is a private estate in Palm Springs with address given upon confirmation. Click here for tickets. Past attendees include Justin Bieber, Travis Scott, Justin Combs, Kevin Durant, Chantel Jeffries, YG, T.I. Harris and more.

    Topshop and Topman's Retreat
    Topshop and Topman are bring a bit of relaxation to the desert with a poolside event at the Korakia Hotel from noon to 5 p.m. on Saturday, where guests can treat themselves to massages and mini facials by Skin Laundry, as well as beverages, health shots and tapas. There will also be  mini shop featuring a curated festival edit of pieces to make sure you're ready when you hit the festival. Additionally, artist James Goldcrown will be on-site creating a custom painting inspired by Topshop prints. 

    Interscope Records BBQ
    Interscope Records will be taking over a private estate during the entire first weekend to help launch their Electric Sky Wine, which will be pouring at Neon Carnival as well. On Saturday, the label will also host a poolside backyard BBQ party with eats by A-list chef Adam Perry Lang. 

  • April 16

    Winter Bumbleland, Day 2:
    Day 2 of Bumble's "Aspen Chic meets Desert Heat" party will be hosted by Ashley Graham, featuring music by DJ Hannah Bronfman.

    Katy Perry's Easter Brunch 
    Katy Perry is hosting an Easter Day "recovery" brunch complete with vitamin elixirs, an oxygen bar and reflexology massages sure to help cure any hangover. The Katy Perry Footwear collection will be on display, and Cover Girl will even host an Easter egg hunt set to the tune of DJ sets by Mia Moretti and Balthazar Getty.

    Nylon's "Happiest of Hours" Pool Party
    Nylon magazine will host an invite-only poolside "happy hour" on Easter Sunday starting at noon at a private residence in Palm Springs. The event will also include DJ sets by Equal and Angel + Dren and brand activations as guests unwind on the final day of the weekend.

    Topshop and Topman's Retreat, Day 2
    On Sunday, the relaxation continues at Topshop and Topman's retreat at the Korakia Hotel. Start the day with an 11 a.m. yoga session followed by a poolside brunch from noon to 5 p.m. Massages, facials and meditation sessions will also help guests recover from the first two days of the fest. 

  • April 21

    CannaSpa at Coachella's "Dinner Is Dope": 
    CannaSpa at Coachella, Cannabis & Culinary's wellness and lifestyle event which promotes cannabis-infused foods and services like yoga and art, is bringing Chef for Higher to Indio for a "dope" four-course dinner party on Friday between 7 p.m. and 11 p.m. Tickets for the event, taking place at a private estate in Indio, are available here for $125.  

    Belvedere x Noisey Party 
    Belvedere Vodka and Vice's music channel, Noisey, are joining forces to host a bash at the Ace Hotel on the first evening of weekend two, complete with a set by DJ Esco. The two brands will be celebrating the hottest new music scenes and breakthrough artists from 10 p.m. to 1 a.m.

    Grey Space Art x Private Brunch
    Grey Space Art is gearing up for their L.A. opening with a preview art party at 2 p.m. in Rancho Mirage. The private brunch will be catered by celeb chef Antonia Lofaso (Scopa Italian Roots, Black Market) who will serve up delectable eats plus — natch — cannabis-infused desserts. Similar to the New York gallery flagship, the estate will be converted into an art space, where guests will be free to roam and purchase some of the most impressive works from the Grey Space portfolio including pieces from the functional glass art movement.

  • April 22

    CannaSpa at Coachella's CannaCocktails: 
    On day two, CannaSpa will host a CannaCocktails event at a private Indio estate featuring a variety of beverages and foods from 10 canna chefs. Tickets for the event can be found here for $40. 

    Desert Gold
    A Party Called Ron McNair hosts their tech-meets-audio/visual dance party in honor of the late astronaut and musician Ron McNair at the Ace Hotel & Swim Club. RSVP acehotel.com/desertgold or DM @Ron.McNair for this bi-monthly soiree from 12 p.m. to 6 p.m. featuring music by Garth Trinidad, Mateo Senolia and others.

    Bootsy Bellows Pool Party presented by McDonald's
    For the fifth consecutive year, head to this pool party for special musical guest performers, McDonald's eats and treats, beats by DJ Yung Taco and more from 2 p.m. to 6 p.m.

    Electric Mirage
    Under Armour and circuit training class Electric Flight Crew have partnered up for a sweat session at 10 a.m. followed by a yoga recovery session and pool party with a BBQ, DJ and open bar at 12 p.m. The invite-only event will give guests EFC-branded Under Armor gear (hat and tank) for the workout. Waiting for you at the finish line will be beer, bites and a pool to cool off until 3 p.m. The event will be located at a private residence across the street from the Polo Grounds near Madison St. and Avenue 51. RSVP is required.
     

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