The Hollywood Reporter's 25 Most Influential Interior Designers in L.A.
With such fashion, food and travel destinations as Opening Ceremony, Ammo restaurant and Palm Springs’ Ace Hotel under this foursome’s collective belt, you’d be forgiven if you thought of Commune as the industry’s cool kids of design. But for this company — whose combined résumé includes image, design and art direction for Barneys New York (Roman Alonso), Donna Karan (Steven Johanknecht), film and video for directors Lasse Hallstrom and Spike Lee (Pamela Shamshiri) and Nike, Lexus and MTV (her brother Ramin Shamshiri) — it’s all about the personal. “We don’t decorate,” says Alonso, “we help you collect. The way we put things together, it’s a sequence of experiences in your life.” Their clients’ experiences have involved obsessions with “Chinese deco, ’50s French, Viennese secession, Mexican modernism and the Katsura Imperial Villa in Japan.”
Commune’s eclecticism is evident in warm, modern rooms that mix classics like a Chesterfield sofa with an offbeat black-lacquered throne in a Hollywood loft. Or they may mash up Spanish Mission architecture with industrial chic pieces and pops of color and quirk in Los Feliz. While there is a handcrafted element and youthful vibe to everything Commune does, it’s not just for hipsters. Says Alonso about the mission of the firm: “It’s about adventurousness, which doesn’t have an age.”
On Hollywood style: “This is the stylistic Wild West. The Chateau Marmont — what is it? It’s the sum of parts that people put together, but there is no name for it. Only in Hollywood,” says Alonso.