Next Gen 2013: Hollywood's New Class
The New York-based executive oversees PR strategy for three networks -- A&E, Bio and LMN -- a newly formed in-house studio and a portfolio of shows that range from Emmy bait (Bates Motel) to top-rated reality (Duck Dynasty).
The New York native, who got his start as an assistant at Rubenstein Communications after graduating from SUNY Binghamton, has been particularly strategic with how and where he promotes a show like Duck. Doing so has paid off: The series regularly lures 9 million-plus viewers and has made stars out of the Robertson family. Next, the newly married publicity exec will peddle a rebrand of A&E, which continues to post ratings gains.
CAREER MILESTONE: Helping to break Duck Dynasty out of the pack and turn it into a phenomenon.
IF I WEREN'T IN THE ENTERTAINMENT INDUSTRY: I wish I were a musician or a professional athlete, if only I had the ability to be either.
FAVORITE MOVIE: A Few Good Men
BOOK ON MY NIGHTSTAND: The Steve Jobs book [by Walter Isaacson] has been on my iPad for a while, but I haven't made it past the table of contents.
MOST MEANINGFUL THING IN MY OFFICE: A picture of my mother when she was 18, and looked just like me. I found it after she passed away, and it reminds me that she's always around. I also have a giant blow-up Bozo the Clown.
PROJECT I'D POACH: The Walking Dead
IN MY BIOPIC, THE ACTOR PLAYING ME WOULD BE: Scarlett Johansson