THR Names Music's 35 Top Hitmakers
This story first appeared in the Feb. 15 issue of The Hollywood Reporter magazine.
The success of the indie-run label Glassnote Records and its roster of mainstream-breakout acts such as Mumford & Sons, Phoenix, Two Door Cinema Club and The Temper Trap all speaks volumes to its founder Daniel Glass. The former president of EMI and Universal started the company in 2007, he says, in the tradition of Chrysalis (where he was formerly Senior Vice President), Island or A&M Records with "a culture unto ourselves." Glassnote's emphasis was to "sign the best live bands, support them, love them, nurture them, pay them, and hope that they make the best records possible," Glass says. "And when they make those records, get them the exposure they deserve."
"Every one of our records that have been successful were torture in the beginning." — Daniel Glass
Keeping their roster slim, while focusing on media outreach, Glass and his company have taken a personalized approach with some of rock's biggest acts and it's proven effective. For example, the label's biggest acts, Mumford & Sons and Phoenix, have proven radio hits that cross multiple formats -- you're just as likely to hear Mumford's "I Will Wait" on NPR as you are on a commercial rock station like KROQ. But it wasn't without due diligence and patience. Says Glass: "Imagine taking an alternative rock band with a banjo and the F-word to radio. And we did it. But you wouldn't have wanted to be here for the first 90 days, it wasn't pleasant. Every one of our records that have been successful were torture in the beginning."