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Next Gen 2010: Hollywood's Young Guns

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    Digital
    Danielle DePalma
    Bill Phelps
    Danielle DePalma, 28
    VP new media/theatrical 
marketing, Lionsgate

    DePalma earned her rep as the driving force behind Lionsgate’s innovative web campaigns for such horror films as Saw, Hostel and The Last Exorcism. But this Fort Lauderdale, 
Fla., native, who plays beach volleyball and practices yoga in her spare time, fell in love with Hollywood through a quite different movie: “My favorite was Legends of the Fall,” she says. “I used to go into Blockbuster and ask if they had any [cardboard] standees available and bring them home.” After graduating with a finance and economics degree from Florida State University, DePalma created her own legend when she joined MGM’s financial planning department, landing at Lionsgate in 2005. Since taking over online promotions, she has overseen killer campaigns for Kick-Ass and The Expendables. “Having Sylvester Stallone say, ‘Don’t forget to share,’ at the end of the trailer really helped to increase views,” she says.

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