Ryan Seacrest Is No. 1 on THR's Reality Power List

In his 11 years at Endemol, David Goldberg has helped the media conglomerate launch more than 50 series for 45 broadcasters around the world, including CBS' Big Brother and NBC's Deal or No Deal. Prospects look good for a second order of Million Dollar Money Drop from Fox, and ABC has ordered 101 Ways to Leave a Game Show for summer. And when NBC bows the Costa Rica-set reality romance romp Love in the Wild this summer, Goldberg can claim the rare achievement of having unscripted shows on all four major broadcasters this year. "And the majority of our stuff is actually homegrown," he says. The Los Angeles-based executive oversees operations in Mexico, Canada and the U.S. He also continues to oversee day-to-day operations at Endemol USA, the business he launched in 2000, and at six different production companies including Authentic Entertainment, 51 Minds, True Entertainment and Original Media. For all of his enviable success, though, Goldberg says the emotional connection with the viewer is still what resonates most for him. Recalling production on the pilot for Extreme Makeover: Home Edition in 2003, Goldberg says, "The family was crying, I was crying, the crew was crying, even the burly construction workers were balling. I knew we were on to something."