Reality TV: THR's 50 Most Powerful List

After a boom year at the media giant Endemol -- record cable offerings, the opening of a production studio for scripted efforts, finalizing plans for its first talk show -- reality remains the bread and butter for Goldberg, 47, currently in his 11th year with the company.

PHOTOS: THR's 2012 Reality Power List

While producing such stalwarts as Big Brother, Wipeout and Jerseylicious, Goldberg also recently has seen the exits of longtime hits Extreme Makeover: Home Edition and the briefly revived Fear Factor. On the bright side, the L.A.-based Goldberg has Think Like a Man creator/comedian Steve Harvey, whose September-bound talk show already has sold 90 percent of ads. “If you really hit it, talk shows can make more money than about anything in television.”

COMPLETE LIST: THR's 2012 Reality Power List

Up next: Jenny McCarthy joins the second season as host of NBC’s successful Love in the Wild, and Endemol plots three new reality pilots.