Power Lawyers 2012
Lande has spent a lot of time in China in the past year representing China Branding Group, a company that helps Western artists such as Justin Bieber, Selena Gomez and Justin Timberlake gain exposure in the market through social media. “There is no Facebook or Twitter there,” he says. “CBG helps artists translate their Twitter and Facebook content into Chinese and push it to the local companies.” He also renegotiated Linkin Park’s deal with Warner Bros. Records, Shakira’s relationship with Sony and a promotional arrangement between Alicia Keys and Citibank, but it’s the emerging markets that seem to excite him most. “The importance of social media in China is more than in the U.S. The under-40 generation doesn’t watch TV because it’s so government-censored that it’s not interesting.”
➻ My first client Mike Tyson. “I worked with him for five years. It was exciting, fast-paced and incredibly challenging.”
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