MIPCOM: The 25 Most Powerful Women in Global TV
With an audiovisual masters degree from the Sorbonne and an MBA, Durand was named head of programming at TF1 before taking over as director general last year. She has focused on diversifying the schedule, including adding late-night summer programming and abandoning an in-development soap opera that no longer fit with her strategy.
Durand's pragmatic approach to programming has paid off -- France's No. 1 channel halted years of ratings declines to once again perch near a 30 percent audience share.