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THR's 2012 Digital Power 50

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    How It Gets Out There
    Erik Flannigan and Dermot McCormack
    Erik Flannigan & Dermot McCormack
    Executive vp digital media, MTV Networks Entertainment Group; Executive vp digital media, MTV Networks Music & Logo Group

    "We have a built-in audience that never knew life without a Facebook page," says McCormack, 42, who oversees MTV's channels as well as VH1, CMT and Logo. "If you don't put out the right product, they call you on it." Buzzy content like Jersey Shore and the multiplatform O Music Awards, which let users (more than 22 million for last November's second annual show) vote for the most digitally innovative artists, keep MTV and its nearly 100 million Facebook followers ahead of the multiplatform curve.

    For 46-year-old Flannigan, who heads digital strategy for Comedy Central, Spike and TV Land, Tosh.0 host Daniel Tosh is the ace in the hole. His show averages 4.2 million viewers, up 63 percent from the previous season and 250 percent from season one. The Tosh, Futurama and The Colbert Report iPhone apps have been downloaded by more than 2 million users, and with the presidential election season under way, expect spikes in Jon Stewart's Daily Show thanks to Indecision 2012.

    PHOTOS: THR's 2012 Digital Power 50

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