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Next Gen 2013: Hollywood's New Class

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    Digital & Marketing
    Issue 40 Next Gen Fabian Castro - P 2013
    Christopher Patey
    Fabian Castro
    Universal Pictures, vp multicultural marketing

    Castro has become an expert in one of the most important areas of movie marketing: tapping into the growing Latino audience.

    Hispanics go to the cinema more than any other demo, and Universal credits Castro, a first-generation American who grew up in Brooklyn (his parents are from Ecuador), for being a maverick who is helping to deliver the studio its best year in history thanks to Latino-fueled hits including Fast & Furious 6, Mama and Despicable Me 2.

    The married Wharton grad got his start in the print business -- with stints at Time Latin America, People en Espanol and Entertainment Weekly -- before segueing into film marketing.

    CAREER MILESTONE: We did a Fast 6 press day with Vin Diesel and Michelle Rodriguez in Miami, and we took them to the taping of Telemundo's Premios Billboard Awards. Vin was the first mainstream star to appear on the show.

    IF I'M NOT WORKING: You'll probably find me with my wife and dog, whose name is Bennie Blanco. Bennie is the name of John Leguizamo's character in Carlito's Way, and "blanco" means "white" in Spanish.

    20 YEARS FROM NOW: I hope I'll be running a marketing department at a studio.

    FAVORITE MOVIE: American Gangster

    POWER LUNCH SPOT: There's an Argentinian bistro in Toluca Lake called Malbec that has amazing steaks.

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