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Women in Entertainment 2010 - Power 100 List

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    Frances Berwick
    32
    Frances Berwick
    President, Bravo Media

    Berwick has come a long way from her first job as a staffer at the U.K.’s Channel 4. Today, the native Londoner is the presiding queen of Bravo, having overseen gangbuster growth — ratings are up 6 percent year-over-year, and Bravo has increased original programming by 20 percent — and cemented her June promotion to president after 14 years with the network. It’s also a recognition of her ability to turn guilty-pleasure juggernauts like the Real Housewives franchise into mainstream hits and reality favorite Top Chef into an Emmy winner. “That was huge,” marvels Berwick of Chef’s unseating of the Amazing Race’s seven-year chokehold on the reality competition category. She is taking a long view on Bravo’s future. “We’re transitioning from being a network into a media entity,” she says, pointing to brand extensions like the online Top Chef University and exclusive DVD sales deals with Target and an iPad Bravo Now app. Berwick says she continues to draw inspiration from one of her first bosses at Channel 4, Jane Small. “She believed in her own opinions and was prepared to fight for them,” Berwick says. “She also had a great sense of humor, which made work fun and fair.”

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