Power Lawyers 2011
Stiffelman put together Lady Gaga's Monster Ball Tour, which was, well, a monster and included an HBO special. And he helped move Trent Reznor of Nine Inch Nails from musician to film composer with The Social Network, which won him an Oscar for original score (with Atticus Ross). But what has Stiffelman really excited is working with the Metropoulos family, which bought Pabst Brewing. He designed a deal for celebrity endorsements, starting with Snoop Dogg for Colt 45 Blast, for a limited upfront payment but a share in the profits so clients "become a spokesman rather than just getting a check," he says.