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Reality TV: THR's 50 Most Powerful List

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    Holly Jacobs
    40
    Holly Jacobs
    Executive vp reality and syndication programming, Sony Pictures Television

    In its third season, the SPT-produced reality series Shark Tank has found its groove, hitting series highs and witnessing aspiring entrepreneurs often coming aboard with pennies in their pockets and an idea in their mind that becomes a hit with the investor panel and completely changes the entrepreneurs’ lives.

    PHOTOS: THR's 2012 Reality Power List

    “It’s in an elevated place this season,” says Jacobs of the series, which added Mark Cuban as a regular panel member this year. In addition to her unscripted series duties — which include shepherding pilots from such producers as Michael Davies (Who Wants to Be a Millionaire) — Jacobs, who has her masters in art therapy, is staying optimistic that The Sing-Off will return for a fourth season on NBC.

    COMPLETE LIST: THR's 2012 Reality Power List

    “Every time we tape, there are always people on the brink of disaster whose lives change right in front of you,” she says.

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