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Despite the disappointment that was Paula Abdul’s post-Idol CBS effort, Live to Dance, Owens is optimistic the ratings-challenged program could bounce back in a second season. “We can do things better,” he says, noting that Reveille is still deep in talks with CBS to “get it picked up.” Owen finds himself lower on this year’s list (he was No. 11 in 2010) after the August appointment of Shine Group Americas CEO Emiliano Calemzuk, who now oversees Reveille, and the September departure of Reveille co-managing director Mark Koops. Still, the company has been buoyed by its two tentpole reality franchises, NBC’s The Biggest Loser and MasterChef, the former now in its 11th cycle and averaging 8.8 million viewers. The success of MasterChef, whose Season 2 bows June 6, has made Reveille less reliant on Loser. “The clear marching orders for the company were to find a complement to Biggest Loser as our tentpole reality franchise,” he says.
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