Women in Entertainment 2010 - Power 100 List

Winograde oversees the deal-making that underpins the development of most programming on the network as well as the negotiations that allow content through syndication and online channels. “I have the ability to be focused, firm and tough while always trying to be fair,” she says. Winograde also prides herself in pushing boundaries, touting a deal for Rookie Blue as an example of one show she negotiated that gave ABC more original content for the summer and licensing pacts with Hulu that have given fans more digital access to ABC shows. When she’s not at work, she’s an interior design buff, going so far as to redecorate friends’ homes.