THR's 2012 Digital Power 50

Arrested Development castmates Arnett, 41, and Bateman, 42, are serving up hilarity -- for a price. The pair teamed together with Ben Silverman's multimedia studio Electus in 2010 to offer comedy videos inspired by and featuring the products of paying sponsors, including Denny's, Wrigley's Orbit gum and Activision's Call of Duty. For the latter's Elite TV service, the actors are rolling out web series including Cocked Hammers, an animated comedy about four gamer buddies who get sucked into the war-torn world of Modern Warfare 3. An added perk for the brand and its members: the involvement of celebrity pals Justin Theroux, Peter Giles and David Koechner.

PHOTOS: THR's 2012 Digital Power 50